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14050 Town Loop Blvd, Suite 202, Orlando, FL321-294-3586

Local SEO Action Plan

Admin Only

GBP claim, photo optimization, review acquisition, citations, and rank monitoring.

Open Google Business Profile

5 phases

structured plan

18 keywords

to rank for

14 directories

to submit to

5 templates

review responses

Sections

Admin Pages

GBP Optimization Directory Listings

Complete in Order — Each Phase Builds on the Last

Work through Phase 1 before starting Phase 2. The items are ordered by impact and dependency.

Phase 1 — Foundation (Week 1)

Claim and verify Orlando GBP profile

Claim and verify Kissimmee GBP profile

Update both profiles: name, address, phone, website, booking URL

Set correct hours for all 7 days on both profiles

Add all 18 services to both profiles

Enable all applicable attributes (online appointments, wheelchair accessible, etc.)

Write and publish keyword-rich business descriptions (copy from /admin/gbp-optimization)

Phase 2 — Visual Presence (Week 1–2)

Upload cover photo to both profiles (1080×608px)

Upload logo to both profiles (square format)

Upload 3+ interior photos to both profiles

Upload provider headshots (Marc + Tamara)

Upload before/after weight loss photos (with "results may vary" caption)

Upload before/after Botox photos

Reach 10+ photos per location

Phase 3 — Reviews & Q&A (Week 2)

Get Google review links for both profiles

Save SMS review request template with link inserted

Send review requests to last 20 patients

Post all 6 Q&A pairs on both profiles (self-post + answer as owner)

Respond to all existing unanswered reviews

Phase 4 — Citations (Week 2–3)

Submit to Yelp (claim existing profile)

Submit to Healthgrades (Marc + Tamara provider profiles)

Submit to Zocdoc (confirm pricing first)

Submit to RealSelf (with before/after photos)

Submit to Bing Places

Submit to Apple Maps Connect

Submit to Vitals.com

Submit to BBB Orlando

Submit to Orange County Chamber

Submit to Osceola County Chamber

Phase 5 — Ongoing (Monthly)

Publish 4 GBP posts per month (1 per week — use templates in /admin/gbp-optimization)

Request reviews from new patients via SMS after each appointment

Respond to all new reviews within 48 hours

Check Google Search Console for ranking trends

Review GBP Insights: views, calls, direction requests

Add new before/after photos monthly

Wire up GA4 tracking (pending GA_MEASUREMENT_ID secret)

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